Posts Tagged ‘networking’

Do you consider yourself an average user of LinkedIn? Chances are you do! And yet, there are so many angles to the networking community left to investigate.

Down to basics
Name, title, picture, education, earlier work – its all very basic really. And yet, it took me 5+ years to fill in my profile to 100%. How many % complete is your profile?

What’s in a name
If you’re lucky you have a name people remember after hearing it once. If you’re like me, you have a fairly common name. But maybe you have a specialty? Some creative individuals add that right after their name (in the same field), ensuring it shows up everywhere your name does. A bonus is it supports the title section of your profile.

Your title, sir
Does your title and company say enough about your skills? Or are there other keywords that should be included? At first glance your name and title section is all another member can see, so make sure it reflects your areas of expertise (especially useful for groups and discussions)

Bells and whistles

  • Even though you might not use LinkedIn at work, make sure to link to any website that relates to what you know. Work website or blog, you own blog related to your line of work, whatever fits the bill really
  • Add your areas of expertise as short keywords (but many of them). It helps people find you in general search as well as get a quick overview of what they could ask you about
  • Explore the add on’s. You can show a custom reading list, your latest tweets, presentations or a feed from your blog. All this will help you build the personal brand you want and it can act as a conversation starter
  • Join groups that are in your area of interest and join the discussion


Last but not least
Interact with people! Find ppl you know, but also ppl you’ve only met once or twice. However, unless you know them really well, make sure to change the standard message to something a bit more personal when you send a contact request!

Happy networking!


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Anyone loves celebrity gossip right? Wrong. But anyone likes to think/read/hear about people they see as celebrities!

With fame comes perks, but more so responsibility and the “right” for people to have an opinion about your personality. I’m not applauding either, I’m just calling it the way I see it.

Andy Warhol coined the “15 minutes of fame” expression, something that people tend to call “15 seconds” nowadays. Regardless, god knows we’re close to actually getting our 15 minutes. Not only because the entertainment industry is bigger than ever – but because we’re constantly creating small duck ponds where people can know and admire each other.

Twitter is one pond – given, it’s quickly being flooded – and there is actually people that are part of the “twitterati”. Some of them are famous for other reasons (and might even be seen as a twitterati for the wrong reasons), but many of them are a force to be reckoned with on Twitter, and much because of Twitter.

I’ll give you some examples from the areas were I move – SEO, SEM, web analytics, social media marketing etc. Avinash Kaushik is one of my “idols”. He’s has a lot of smart things to say, is very credible and in many ways a person to admire. Have you heard of him? (chance are you have, after all, you’re reading my blog 😉 ) And Peter Cashmore at Mashable? Or Anna Talerico? I dare say, none of these people are celebrities – but all of them are pond-celebrities. Known and reputable in their area of expertise, by people that want to be in their business, and people that want to make money of that business 😉 If you know them, that probably means they have a stake in your success. Either you want to employ them, be employed by them, learn something from them or sell something to them. It’s not a matter of me being cynical – it’s a matter of networking!

You’re nothing without a network, and through connected people you have a good chance of expanding your own.

Compare that to being a  a pop musician, TV personality, fashion blogger etc – you might have tens of thousands of readers/viewers every day – most of them with an opinion of you, all of them a part of your income, but non of them with a stake in your success. No reason for them to reveal their identity, and so easy for them to air their discontent with you (or more probably, themselves).

Personally, I think haters are a sign of celebrity status. And although to some it might be alluring to be know by “everyone”. Given the real perks (acknowledgment,  discussions, though leadership, job offers…) I would pick being a pond-celebrity any day! The only risk is, if you’re prone to drama – remember not to poop in you own pond 😉

So, what do you think?! Are there other important distinctions in celebrity status? Does the “normal” kind of celebrity trump the pond-celebrity in any way? Might there even be a reason to NOT strive for acknowledgment from “fans”?

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