Archive for the ‘Webanalytics’ Category

I am great at taking notes. I mean, really great… as in I do it thoroughly because that’s how I learn, but then I just leave ’em – used and forgotten.

But it dawned on me – a blog is there to use however I want! And a lot of my notes are about marketing stuff so it’s a pretty good match.

This is from a webinar that Avinash Kaushik held for Inbound Marketing University:

Disclaimer – the smart things are all Avinash’s, but he can’t be blamed for my way of dividing it, nor for all comments and examples.


Clickstream is HUGE amounts of data!
But the insight you can get from it is very limited.


Clickstream                                What?
Multiple outcomes analysis        How much?
Experimentation & Testing        Why?
Voice of customer                      Why?
Competitive Intelligence            What else?
Insights                                     THAT’S the stuff!

Bounce rate

Check bounce rate of top pages, top referrals & fix those with the highest BR.

Good rules of thumb:

  • Landing Pages that correlate with search term!! ( Think: I don’t want to guess/Don’t make me think/Keep-It-Simple-Stupid)
  • No choosing country – IP recognition baby
  • If you have a blog you’re probably safe even at 80 %
  • If you have a site with more than 1 page – 25-30% is OK, over 50% = freak out!!


  1. Look beyond the top 10 of things. (Example: Rising & Falling keywords/pages)
  2. Segment data! (Example: Dept of visit >3 pages)
  3. Define goals (What pages in your site do you REALLY BADLY want people to look at)
  4. Think micro vs. macro conversions – you do want both, so measure them.

Added smartness

Learn to be wrong – Quick!

It’s not the recession, you just suck – Lisa Barone via Avinash Kaushik

10/90- rule = Spend 10 % on the tools, 90 % on the people
Because: Data is free – Effort & Imagination is NOT!


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Ok, so I read Avinash Kaushiks tweet yesterday, about Market Motives Master Certification Finals. Didn’t know what to expect, but I signed up. Turned out it was a real test to pass the exam. Poor people! They had hundreds of ppl listening to their every word! Surprisingly most of them sounded calm!

More surprisingly – not too many surprises for me! I’m actually feeling good about my self today! The PR part was brand new though – but intriguing!

For instance:
I never thought of optimizing the press release itself – I just figured they were part of the whole optimazation.
But Jennifer Day described the 5-step process of optimization process very good. (At least I think so, don’t know about the examinators)
1. Do your keyword research – What phrases will your target audience look for.
2. Include these words/phrases in headline, first sentenses and then spread out through the article.
3. Include relevant links to see who came from the press release
4. Use a distribution service
5. Measure the outputs; mentionings, reads, blogposts etc.

Also, Google only show pictures in press releases once (per month)! So, no point in trying to show your logo next to every one – Google won’t fall for that, apperently.

And make sure your target URL are in both text and html-link – you don’t ppl to miss out on the whole point of the press release, right...

No question the big hurdle for PR ppl seems to be pitching their products greatness to bloggers! 🙂

The SEO-part was more easily understood for me – thank god! 😉
The candidates mentioned things like titel tags, focusing on the goal of the website (Thanks to Avinash, I’m already sold on that), keeping Flash of the homepage, leaving the tracking code at the end of the code (thanks again, Avinash!), importance of sitemaps etc.

I also had some aha-experiences;
* Text links are good – (I just need to not think about how they look…)
* Tables are no good – (Apparently, who knew, I’ve never even thought about them)
* Negative keywords in PPC are important – (I have to work on that one, for sure!)
* I am a writer! or what do you think? 😉 (at least I hope so, since I find that easier than the technical stuff regarding SEO)
* PR ppl use Technocrati (or do you disagree? I’m just fishing here, really!)
*Meta keywords aren’t all that good – (Darn, I like that part!)

Regarding META keywords Rand Fishkin said something I never thought about – It provides your competition with competitive intelligence! However it is good for internal search and although only 1 of the big search engines index it – it is seen as best practice by many.

One thing I’m still not clear on is however Googles Traffic Estimator is a good thing or not. There was talking about the numbers being inflated, all of them or just some of them – but I never got the examinators view. Guess I’ll have to take the course now 😉

Curious about Market Motive Certified Internet Marketing Consultants ?

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