Archive for the ‘Uncategorized’ Category

I’ve moved

You’ll find all the content of this blog, and  lot more, at


Still focused on online marketing and communications, just the 2016 version of it!

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Just watch it!

Found this video on a blog and it just hit the spot! Much like the Swedish book “Boxen” by professor Micael Dahlén.

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Tablet living

On habit changing tablets

Early summer in the middle of Sweden. There’s six of us sitting on the front porch of the summer house. Two laptops with tonights Icehockey game is placed in front of most of them. Me, I’m watching the other nights gardening show on my iPad. I admit it, I never watch TV except for on TV before I got my iPad. It was too much hassle. The only reason I do it now is because it’s sooo easy. I have it next to my bed, I bring it to the summer house and watch it in the sun.

Later the same summer heat and humidity makes it impossible to be in our apartment. Having looked forward to finally watching a summer tv-show I simply placed the iPad on a table on the balcony and both me and my boyfriend could watch the show quite easily.
Granted it’s a bit silly to watch a 10″ when we have a 32″ and a 40″ in the apartment – but still!

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I finally caved and took the time to learn why geo-tagging has been (is) all the rage….
As usual, consumers are so much faster than the brands and only a few companies can consider themselves awake enough to have kept up the early-adopters within geo-tagging.

I warned my Twitter feed that I was going to try out Gowalla, Foursquare etc but that I would try not to spam them with too many check-ins.
The joke was on me as I have yet to manage to share on Twitter even ONCE!

Never mind that, here are the basics of some of the geographically related social media services that people use today:


Initially the one that made the most sense. Start with choosing “Check in” and then search for where you are. The fact that you get cute badges and stuff at random can probably act as both a repellant and add to the addictiveness.

I’ve managed to check in on several places, sharing 9 photos, getting 21 “stamps” and 6 “pins”.

Me – being the less socially driven of their users – got a bunch of points for being “the first of my friends” to check in to places. Now, this is a good idea – if it weren’t for the fact that I had 0 friends 🙂


It took me more than a bit of time to get how the check-ins worked. Once I had that figured out I quite liked the structured way in how they told me how many points I earned for every check-in.

Although I managed to add 4 friends, I only checked in 11 times, got 3 badges and a mayorship -and I still have NO idea what I would use this information for 🙂

Facebook places

This seems like the obvious choice if you want to share. I mean how many hundred friends do you have on Facebook? Despite this, I don’t feel more compelled to check in here. Maybe even less because I know a big portion of the ppl I know aren’t interested in my every move!
A big minus is the lack of photo adding – photos is what I want to share, that much I’ve learned.

In general, the want to share is the only driver that matters. It’s nice to collect points, offers and stuff. And you always share, with the people that be-friend you on each service – but that’s not enough to remember to check in to every place you set your foot every day.

These services are good when they bulk the truly social of the web with the chance to gain real benefits from it (discounts, free coffee etc)

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I’m back in Sweden, and winter is still here. I went from sunny (but windy) paradise to 3 feet of snow. Those who know me know I can’t stand more than a month of winter time…this is the fourth, or fifth, I’ve lost count!

Anyways, doing what I promised on new years – blogging more often (not doing great job so far, am I!)

We’ve just moved office at work, and I still a bit of unpacking to do, but it’s going to be really nice! Looking forward to getting more structure and focusing on our online marketing.

Done a bit of WordPress setup today. Mainly looking for themes and making them look as much as what we really want. Good exercise, since it’s so easy to wish for something slightly different than what is avaliable.

I’m also trying to get through the book Getting Things Done, to learn how to do more things with less stress (Sounds easy right 😉 )

But I will fulfill what I promised. I will blog more often…soon 🙂

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It just has to be done

Följ min blogg med bloglovin

Yes ppl, you should be able to find my blog on Bloglovin’ – right about now 😉

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So, we’re on the hunt for a CMS at work. Or well, me and the designer is on the hunt. Others mainly ask if we aren’t done already or just don’t say anything. Oh, did I mention we started the search last week?!

So my problem was – A) Go with WordPress – yes of course, but with the issues bound to arise and the enormous interest in learning new tools (well, not, obviously), I can just feel the gray hairs starting to grow on my head.

B) .net or no .net – Everything we do today is on Microsoft servers – oh wait, no, all but one – and all dev and IT are used to Microsoft – so to yank out the websites and host them on Linux – yet again, it will be my gray hairs I guess. Or, mainly the designer guys ’cause I just don’t have a technical background and this is waaay out of my league.

C) Just don’t bother, do a quick search, email our requests and go from there. Said and done!
Found some promising ones, and got good feedback from 2 of them – Kentico – .net & sh*t expensive – and CookieJar – I love this one but it’s Java.

I also got contacted by Alterian – very nice sales rep, but just TOO much, I can’t even get through the description of the tool, and that is what I’m supposed to work with every day…

Oh and then we have “the other open sources” – time consuming work to figure out if they have what you need, but the sensation of “free” is grand – until you hit a problem, and there is ju no-more-time for trial-and-error…

And so, the hunt continues!

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