Archive for the ‘Career’ Category

Just read a short article in HBJ on handling your email load. It’s an always aktuell topic, isn’t it.

This guy realized he could go through weeks of emails in 3 hrs after returning from vacation, while he normally spent 3 hrs per day doing the same.
His solution: email time; 30 minutes, 3 times per day. No more!

Could you do that?
I think we all would love to spend less time reading, answering, searching for and sending reminders on emails. But could you start doing that in an organization where everyone else answers emails every second of their workday and some event every second of every day? Would it take a decision by the whole organization for someone’s “email time” to not become a workplace problem?

Read the article in Harvard Business Review

Read Full Post »

It’s go time

Some of you will remember I applied for the job of marketing manager at the company I work. It’s little over 6 months ago, and this week I was offered the position. That of course means I wasn’t the first one to get it (no company should take six months to decide…especially not an entrepreneurial firm in extreme expansion).

Nevertheless, runners up, I’m now officially “here” and it is GO TIME! Let’s face it, it’s not like I have an option, there’s a sales organization around the world starved for marketing support.

Wish me luck, I’m off!

Read Full Post »

Some times my love of books and my love of marketing just meet.

Read this first post on PockeShops entering of a new era. Even better, even brighter? I hope so!

Read Full Post »

Anyone loves celebrity gossip right? Wrong. But anyone likes to think/read/hear about people they see as celebrities!

With fame comes perks, but more so responsibility and the “right” for people to have an opinion about your personality. I’m not applauding either, I’m just calling it the way I see it.

Andy Warhol coined the “15 minutes of fame” expression, something that people tend to call “15 seconds” nowadays. Regardless, god knows we’re close to actually getting our 15 minutes. Not only because the entertainment industry is bigger than ever – but because we’re constantly creating small duck ponds where people can know and admire each other.

Twitter is one pond – given, it’s quickly being flooded – and there is actually people that are part of the “twitterati”. Some of them are famous for other reasons (and might even be seen as a twitterati for the wrong reasons), but many of them are a force to be reckoned with on Twitter, and much because of Twitter.

I’ll give you some examples from the areas were I move – SEO, SEM, web analytics, social media marketing etc. Avinash Kaushik is one of my “idols”. He’s has a lot of smart things to say, is very credible and in many ways a person to admire. Have you heard of him? (chance are you have, after all, you’re reading my blog 😉 ) And Peter Cashmore at Mashable? Or Anna Talerico? I dare say, none of these people are celebrities – but all of them are pond-celebrities. Known and reputable in their area of expertise, by people that want to be in their business, and people that want to make money of that business 😉 If you know them, that probably means they have a stake in your success. Either you want to employ them, be employed by them, learn something from them or sell something to them. It’s not a matter of me being cynical – it’s a matter of networking!

You’re nothing without a network, and through connected people you have a good chance of expanding your own.

Compare that to being a  a pop musician, TV personality, fashion blogger etc – you might have tens of thousands of readers/viewers every day – most of them with an opinion of you, all of them a part of your income, but non of them with a stake in your success. No reason for them to reveal their identity, and so easy for them to air their discontent with you (or more probably, themselves).

Personally, I think haters are a sign of celebrity status. And although to some it might be alluring to be know by “everyone”. Given the real perks (acknowledgment,  discussions, though leadership, job offers…) I would pick being a pond-celebrity any day! The only risk is, if you’re prone to drama – remember not to poop in you own pond 😉

So, what do you think?! Are there other important distinctions in celebrity status? Does the “normal” kind of celebrity trump the pond-celebrity in any way? Might there even be a reason to NOT strive for acknowledgment from “fans”?

Read Full Post »

So today is the last day!
For 3 weeks or so the position of Marketing- & Communications Manager at the company I work, have been open.

I’ve of course applied for it! After all, it is an internal recruitment and I do think that know the SEO, Paid Search, Social Media and Web Analytics scene is being of to a good start 🙂 Of course I also know the role of product owner as well as having worked with most of the companies products.

Hell, I’d give the job to me 😉

Kidding aside. I’ve only been with the company a little less than 2 years and I am only 28. There are people on “the list” that are both older than me and older within the company…

But, we’ll know in due time! Regardless of who will take on the role they’ll have a lot of structuring to do and a continuously growing organization starving for info and “go”. And if I’m not leading, then at least I’ll have a front row seat to all the changes. Can’t get much better than that!

Almost the weekend, let’s not step on the breaks for yet another couple of hours!

Read Full Post »