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Archive for March, 2009

Sometimes I actually get a chance to read some of those articles I’ve bookmarked as “Read later”. These are mostly tips from Twitter, and blogs that have not yet earned a place on my Google Reader. But it can also be pages that I already have on RSS, bookmarked, on one of my numerous post-its (yes, I do still use pen and paper…a LOT)

One of those pages are from MediaPost on how to Optimize your personal brand.

A valid point from that post is:
“A lack of personal optimization can be a serious disadvantage in a down economy.”

but I also read somewhere about the discrepancy between a strong personal brand and the company brand – which one should take a step back for the other? (lets leave that for another post)

Then we have the question of WHAT to optimize for.
I’m present on Facebook, Twitter, LinkedIn, Xing, a couple of business specific communities. I write this blog, and I write for our company blog and I network in “the real world” (some of which ends up online). You get the point!

Frankly, I’m not at all convinced I’d want all of these interlinked. I try to “be myself” within all of these networks, but still I’m not sure if ppl looking at my LinkedIn profile should have access to my vaccation photos. Or that ppl reading our company blog should have easy access to my questions on Google Help Forum.

And there is also NO WAY for me to optimize my output, since I use internet all day, every day, for friends, for work, for smart ass posts like this one and for dumb questions.. and for, well, you name it. πŸ˜›

I think my take on the matter is quite simple:
Be honest. Everything you “say” CAN be found!
Reward loyalty. My followers on Twitter knows when I’ve written a new blog post, as do visitors to my LinkedIn profile. And you guys, just got the links to all my online presence…
Be clear on your objective. I’m restrictive with adding Facebook friends, because that is my “inner” personality, and it’s not always suited for business (you know, sometimes I whine πŸ˜‰ )
And I think twice before I air my views on the company blog.

What’s your take on personal brands in general or optimizing them in particular?!

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The tooting of horns…

Okey, I’m about 6 months into this webanalytics/SearchEngineMarketing/Optimazation business… And I love it! I do – it’s marketing! And it’s hilarious – as you will find out if you visit YourPPCSucks That guy is a genius, and I’m scared to ever come close to ending up on that site πŸ™‚ In the meantime it makes me feel good about the ad copy I produce – hey, at least I’m smarter than a software πŸ˜‰

I found YourPPCSucks on Twitter. There are many great things to find on Twitter – don’t even try to tell me otherwise. I also found TheDaveCollins, and it turns out I could learn from his blog! There is also a lot of less great things on Twitter, but let’s just ignore those.

Twitter can, amongst other things, be used to toot your own horn, and who wouldn’t want to do that! I got to toot a bit for SurveyPirate yesterday when we lanched CSV-reports and Preview function of the survey tool. And I’ll toot the fact that I’m writing for the SurveyPirate blog – the PirateUniversity part, designed to teach you great stuff πŸ˜‰

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I think Dolly’s Doings is a great name, and I’m sticking to it! πŸ˜€

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BOOK: Tribes

Seth GODin does it again…

In his world everything is easy and up to the individual. Not always the case, I would say, but it’s hard NOT to be affected of Seths inspirational tidbits!

Are you a manager or a leader?
Seth makes important distinctions between “Leadership” and “Management”. Although I’ve been in contact with separate definitions before, this one is news to me. Nevertheless, it makes sense.
Management

  • manipulation of resources to get a known job done
  • settles, probably because of lack of choice, too many competing priorities
  • finding RELIGION
  • acting as a thermometer/indicator
Leadership
  • creating change
  • understanding what you can’t compromise on
  • having FAITH
  • being a thermostat that regulates in response to outside preconditions
He states: “In unstable times, growth comes from leaders who create change and engage their organizations, instead of from managers who push their employees to do more for less.”
Some of my favorite quotes:
“Too many organizations care about numbers, not fans”
“It’s nice to get paid. It’s essential to believe”
“Change isn’t made by asking permission. Change is made by asking forgiveness, later.”
“Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from”
“The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.”
“Caring is the key emotion at the center of the tribe. Many organizations are unable to answer the question “Who cares?” because, in fact, no one does.”
“Everyone says it’s impossible! Guess what? Everyone works in the ballon factory and everyone is wrong.”

“The but”
The one thing I have a problem with is the phrase “That’s what makes a tribe of course. There are insiders and outsiders”. I am not a big fan of exclusionary activity, and the occurrence of group think gives me chills. But I understand it that is not what he is aiming at, as he also mentions trying to lead everyone often results in leading no one in particular. From a marketing point of view I can relate to that, which makes it a lot easier to accept the notion of “insiders vs. outsiders”.

To start a Tribe
1. You need a mantra, a motto, a manifesto
2. Make it easy for your followers to connect with you
3. Make it easy for your followers to connect with one another
4. Money is not the point of a tribe
5. Track the progress
and the list continues, a bit less explicit…
6. Realize that wrong isn’t fatal.
7. Change almost never fails because it’s to early
BE WARNED: If your organization is unable to answer the question: “Who cares?”, that’s because no one does…

Elements of Leadership
Challenges status quo
Creates culture around their goal and involve others in that culture
Have an extraordinary amount of curiosity about the world they’re trying to change
Use charisma to attract and motivate followers
Communicate their vision and make decisions based on that commitment
Connect their followers to one another
“Great leaders embrace deviations by searching for them and catching them doing something right.”
People believe what they tell themselves. That’s why leaders give ppl stories that they can tell themselves.
“The very nature of leadership is that you’re not doing what’s been done before. If you were, you’d be following, not leading.
“The essence of leadership is being aware of your fear.” “It’s discomfort that creates the leverage that makes leadership worthwhile.”
Now it’s your turn
Apparently leaders have nothing in common exept the decision to lead…
But remember – “Some tribes are engaged in change. Many are not”. Now: Go – make change! πŸ˜‰
Seth reminds us: Credit isn’t the point. Change is!


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