This blogpost was additionally written in my former blog dollysdoings.blogspot.com, but since WordPress IS all the rage I felt compelled to switch…
Just started reading “Landing Page Optimization” by Tim Ash, and it hit me.
What is my prefered way of recieving information?!
I have two different RSS feeds – I started with one, it grew out of control, so I simply started a new one – this time I am more restrictive in what ends up there.
When I started with RSS I stopped with a lot of newsletters – but not all. So why did I keep some? To be honest…probably because I just wasn’t ready to let go, and they had no RSS-feed – it doesn’t mean I read them.
I also get SMS-offers from some shops I’m a member of. It bugs me sometimes, but I don’t opt-out, it’s so easy to erase and so much fuzz to click links and stuff on my cell.
I get info emails from a couple of companies too. Delta for instance. I hate those! I don’t travel much, and if I do they send me a “get 10 % off a destination” just after I’ve ordered. That is some CRAPPY e-mail marketing, when I think about it! Hey, Delta, do you need a Internet Marketing Manager?! 😉
I also get info emails from MarketingProfs. Those guys are GREAT! They remind me of seminars, and “toot their own horn”, but only about stuff that are interesting, or at least 2 out of 3 times it’s interesting.
But if could choose any way for a specific company. Well, MarketingProfs would stay in the Inbox, because I never ignore my Inbox!
Delta, well, I don’t know, maybe my first RSS feed (you remember, the one I never read anymore) – they’ve had too many chances already.
The guys that keep sending me SMS-ads… well, how about RSS?! I COULD read it if I wanted to, and I could ignore it…or opt-out of course, but I’m a bit curious about the next offer after all! :