Ok, so I read Avinash Kaushiks tweet yesterday, about Market Motives Master Certification Finals. Didn’t know what to expect, but I signed up. Turned out it was a real test to pass the exam. Poor people! They had hundreds of ppl listening to their every word! Surprisingly most of them sounded calm!
More surprisingly – not too many surprises for me! I’m actually feeling good about my self today! The PR part was brand new though – but intriguing!
I never thought of optimizing the press release itself – I just figured they were part of the whole optimazation.
But Jennifer Day described the 5-step process of optimization process very good. (At least I think so, don’t know about the examinators)
1. Do your keyword research – What phrases will your target audience look for.
2. Include these words/phrases in headline, first sentenses and then spread out through the article.
3. Include relevant links to see who came from the press release
4. Use a distribution service
5. Measure the outputs; mentionings, reads, blogposts etc.
Also, Google only show pictures in press releases once (per month)! So, no point in trying to show your logo next to every one – Google won’t fall for that, apperently.
And make sure your target URL are in both text and html-link – you don’t ppl to miss out on the whole point of the press release, right...
No question the big hurdle for PR ppl seems to be pitching their products greatness to bloggers! 🙂
The SEO-part was more easily understood for me – thank god! 😉
The candidates mentioned things like titel tags, focusing on the goal of the website (Thanks to Avinash, I’m already sold on that), keeping Flash of the homepage, leaving the tracking code at the end of the code (thanks again, Avinash!), importance of sitemaps etc.
I also had some aha-experiences;
* Text links are good – (I just need to not think about how they look…)
* Tables are no good – (Apparently, who knew, I’ve never even thought about them)
* Negative keywords in PPC are important – (I have to work on that one, for sure!)
* I am a writer! or what do you think? 😉 (at least I hope so, since I find that easier than the technical stuff regarding SEO)
* PR ppl use Technocrati (or do you disagree? I’m just fishing here, really!)
*Meta keywords aren’t all that good – (Darn, I like that part!)
Regarding META keywords Rand Fishkin said something I never thought about – It provides your competition with competitive intelligence! However it is good for internal search and although only 1 of the big search engines index it – it is seen as best practice by many.
One thing I’m still not clear on is however Googles Traffic Estimator is a good thing or not. There was talking about the numbers being inflated, all of them or just some of them – but I never got the examinators view. Guess I’ll have to take the course now 😉
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